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It has been several months since Instagram started rolling out its controversial decision to hide likes on its platform. Love it or hate it, it seems to be successful and now its parent company Facebook will apply the trial in a bid to increase the “wellbeing” of its users. Instead and like Instagram, likes will be private and only visible to the post’s author with the testing to kick off in Australia from Friday.

“We are running a limited test where like, reaction, and video view counts are made private across Facebook,” said a Facebook spokesperson in a statement sent to Variety. “We will gather feedback to understand whether this change will improve people’s experiences.

It is hoped that the rollout will remove the competition from social media and improve mental health based on research from experts.

“We’ve had really positive feedback from a lot of the anti-bullying groups and mental health organisations that we work with,” Facebook Australia’s director of policy Mia Garlick told The Guardian. “It really is just taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions.”

There is no word as to its testing in other geographic locations. So, if you’re Australian, expect your likes to be hidden very soon.

thoughts?