Every year, H&M select a high-end designer to join the ranks for an exclusive capsule collection and after announcing the collaboration at Coachella, the high-street store has delivered, releasing the H&M x Moschino line. Dropping in-store across the globe, huge queues have surfaced winding down the streets of Sydney.
Tapping Creative Director Jeremy Scott – fashion’s rebel – the collection takes strong inspiration from the ’90s, combining hip-hop culture with Moschino’s playful aesthetic. With printed tracksuits, relaxed denim, leather jackets and sequin mayhem the collaboration is quintessential to the Italian fashion house – OTT and unapologetically loud. Disney characters are also showcased, one of Scott’s signature design moves.
“Whenever I design, I think about my friends. The Moschino x H&M lookbook is like a party; celebrating the fun, the pop, the creativity, and the energy of the people and the collection.” Jeremy Scott.
With a closer look at the collaboration, Jeremy Scott was found in front of the camera for a wild campaign shoot, including drag queen Aquaria, model Teddy Quinlivan, Scott’s assistant Sakura Bready, and the head of PR and best friend Pablo Olea.
To get your hands on the hyped collection head to your nearest H&M store now – it’s already selling out. Check out the men’s collection below.