They say wear your heart on your sleeve, but in a new wave of logomania, wearing brands is so much better.

Born in the ’90s, branding made its way from the billboard to the silhouettes of t-shirts, rugby jumpers and outerwear and in another cycle of trends, the era has come to fruition once again. Not at all minimalistic, its bold approach to styling has been favoured by the street crowd as a way to flex good taste, most commonly seen with the likes of Tommy Hilfiger and Nike. But in a new wave of luxury streetwear, who better to boast than Moncler?

Founded in 1952, the Moncler name is known for its luxury sportswear and in an innovative approach, the Italian brand has disrupted the twice yearly runway format for an extensive line of unique collaborations. Last month, the label joined forces with Japanese designer Hiroshi Fujiwara and the final outcome was legendary.

Combining Moncler sportswear with strong graphics synonymous with Fujiwara, the collection is produced in a range of block colours and silhouettes.

“Moncler Genius is the opportunity to mix different identities into a new one. It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler”, Hiroshi Fujiwara has said.

A display of logomania at its finest, reflecting the look for the real world couldn’t be easier. Whether you opt for branded outerwear, t-shirts, bottoms or accessories, pair the style with other plain pieces. The logo trend looks best when its considered so have a hero piece and build around it with block colours and basic kit essentials and you’re onto a winner.

Shop the look below.

Moncler Fragment Hiroshi Fujiwara Rave Jacket / SHOP IN-STORE
Moncler Fragment Hiroshi Fujiwara Sweatshirt / SHOP IN-STORE
Moncler Fragment Hiroshi Fujiwara Casual Trouser / SHOP IN-STORE