Following Virgil Abloh’s debut Louis Vuitton collection during Paris Fashion Week earlier this year, the Spring/Summer 2019 collection has begun its release and in celebration, a pop-up has been erected in London. Drawing inspiration from The Wizard of Oz, the space has become a colourful labyrinth showcasing the latest threads.
Situated in Mayfair, the 2000 square-foot retail space has been transformed into a mini Land of Oz and boasts technicolour, art installations and of course the signature, yellow brick road. As customers visit the space, they are directed along the path to a luminescent room, poppy fields and a haunted forest, accompanied by key music from the film. Along the way, clothes and accessories from the collection are on view with an exclusive chance to purchase the pieces.
The pop-up is open by appointment only and bookings can be made via ticketing.louisvuitton.com until October 25. Take a closer look at the pop-up above.