Overnight, Prada joined the likes of Alexander Wang as the latest fashion house to side-step the seasonally scheduled fashion week. Missing the usual Milan Fashion Week Men’s set to begin from June 14 – though the brand is scheduled to appear – Miuccia Prada ushered its Italian threads to the Chinese Metropolis of Shanghai, to present Spring/Summer 2020.
Taking place within the Minsheng Museum of Modern Art – the location chosen to pay homage to the 40th anniversary of the twinning of the cities – the latest collection expanded its classic staples for a movement of youthful silhouettes. Columns of blue neon lights lined the runway and was accompanied by a soundtrack of ’80s discotheque, alluring to the upcoming presentation.
View this post on Instagram
The colossal and labyrinthine quality of the Silo Hall of Minsheng Wharf—the show space for #PradaSS20 Menswear—is augmented with a linear catwalk slicing through the longitudinal axis of the space. After the show, the guests are invited to the 7th floor of the Silo where an ephemeral venue hosts an exclusive dinner and several music acts and installations. #MiucciaPrada
Entitled “OPTIMIST RHYTHM’, previous seasons have seen the heritage brand play on futuristic sportswear and preppy style cues, while SS/20 looks to expansive proportions and lightweight fabrications. The final looks resulted in youthful ensembles in a considered colour palette of beige, navy, sky blue and touches of pastel pink. Reimagining the classic camp shirt – last year’s style that quickly thrust the brand into the path of Gen Z – short and long sleeve renditions were created in a long line silhouette and similarly, the cropped hemline of the SS/19 short was extended to the knee. Elsewhere, knitwear, ’80s-inspired tailored jackets and boxy coats were kept simple and refined, paying homage to classic Italian craftsmanship.
In keeping with the futuristic and utilitarian approach from Prada, the collection then ventures into a series of sportswear-inspired looks. Paired with the aforementioned pieces, lightweight outerwear boasting a copious collection of pockets and accompanying accessories rounded out the collection. Presented in full-beige iterations as well as colour blocking styles, each look was finished off with a selection of combat-style boots, sneakers and platform sandals.
View the full runway presentation below.