Tommy Hilfiger has seen a major comeback during 2018, and after debuting the TOMMYNOW ICONS in Shanghai and the ‘TommyXLewis’ VIP launch party at New York Fashion Week, Mr. Tommy Hilfiger brought his latest collections to Tokyo. With global brand ambassadors Lewis Hamilton, Hailey Baldwin and Winnie Harlow, the first ‘TommyXLewis’ collaborative collection was presented with an innovative twist.
Set behind the outdoor pool deck of the Tokyo Prince Hotel, a three-storey high holographic water projection showcased the Fall 2018 collections providing the backdrop for the extravagant runway, as well as a unique digital installation featuring photos of guests, taken by renowned fashion photographer, Leslie Kee. The collection was full of classic Tommy Hilfiger silhouettes with a ’90s sportswear spin, revisiting iconic American styles. Celebrating bold colours, sporting influence and heritage pieces.
Utilising innovative technology even further, Tommy Hilfiger will collaborate with ZOZOTOWN, Japan’s largest fashion retail platform and its street style app WEAR to launch an influencer-led shoppable experience. Ten influencers attending TOKYO ICONS will share their Fall 2018 TOMMY HILFIGER styling ideas via their personal WEAR account, with each look will be immediately shoppable on zozo.jp.
Check out the epic runway above for an insdiers look into the Fall 2018 runway.