Game, Set, Match

Photography: Sevak Babakhani
Creative & Fashion Direction: Kim Payne
Words: Rebekah Clark

Fashion has always been ingrained in sport and it is the very uniform to which passionate fanatics form their own personal identity. It’s interesting to think that this very same notion is reflected not only on the field, but via street style, with comfort and fit just a mere bonus to wearing a chosen brand with pride – just as we do the team jersey.

This season, Coach has dipped its toes in the sartorial waters of sportwear, teaming up with fellow American icon Champion for a winning collab. Via the same silhouettes we have come to know from the New York brand, a new rugged traditionalism takes form through the sporting powerhouse. Co-branding unites Coach’s storypatch with Champion’s iconic C-logo and ushers in a new franchise to follow, if ever we saw one.

No timeout need be called on these competitive looks. From hands-free belt bags, back-packs and everyday sneakers, these kit essentials hit a home run, ace or three-pointer every time.