Kanye West has a new squad. Where do we sign up?

Kanye West, Pete Davidson and Timothée Chalamet celebrate Kid Cudi's birthday (oh and Kim Kardashian was there too)

Kid Cudi will launch the Asterisk Collective with a new TRESC Run colourway

The mystery initiative announced as Adidas' latest campaign

Kid Cudi teases mysterious new project via Twitter

"We are the Asterisk Collective."