Meet the man behind the world’s most popular scents

From Calvin Klein to Giorgio Armani and now the latest from Gucci

Modern Gucci, Classically Guilty

Introducing Gucci Guilty Cologne: A new chapter in Italian fragrance

#ForeverGuilty: Jared Leto and Lana Del Rey face the latest campaign from Gucci

A fusion of LA iconography, two artists pay homage to a new classic scent