As Time Unfolds

Creative Direction: Dané Stojanovic
Photography: Vladimir Marti
Watch Direction: Qwan Anthony & Laura Brown
Lighting Assistant: Mark Navarro
Watch Assistant: Imogene Legrand

Watches are wearable vessels of time, binding us to its ceaseless flow. They serve as reminders of the relentless march forward, each tick echoing like the footfalls of history. As we fasten them to our wrists, we carry with us the weight of time, its loops and spirals, its ceaseless cycles. They anchor us into the here and now while preparing us for soon and later. Time unravels in a loop, not a linear line.

Deja vu, that eerie sensation of reliving a moment, could be seen as a glimpse between the folds of time, where the present and past intertwine like ghostly lovers, pressed against each other to the point that they become one. Similarly, our dreams are enigmatic pockets of time, often taking us on journeys through forgotten memories and unforeseen futures. In the hush of night, we sail through the corridors of our minds, reliving moments long past or catching fleeting glimpses of what’s to come. Time, in its mysterious dance, unfolds within these realms, shaping our perceptions and leaving traces in our waking lives.

“AS TIME UNFOLDS” IS FEATURED IN THE 11TH EDITION OF ICON PRINT MAGAZINE. ORDER YOUR COPY HERE.