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The Formula One rumor mill is working overtime. Lewis Hamilton’s departure from Mercedes has left a seismic gap in the paddock, and all eyes are now on 18-year-old prodigy Kimi Antonelli as he steps into the team for the 2025 season. With the first race kicking off in March, the pressure is mounting — not just for the drivers but for everyone orbiting the high-stakes world of F1.
Timing their move to perfection, adidas and Mercedes-AMG PETRONAS have launched their first-ever collab, merging streetwear energy with the razor-sharp precision of motorsport. This isn’t your average fanwear drop — it’s a full-throttle reinvention of what team gear can be. Think black, white, grey, and that unmistakable teal woven into pieces that actually consider who’s wearing them. Whether you’re a driver, a mechanic, or just flexing trackside, this collection is built for purpose.
“We believe sport is for everyone, at every level,” says Bianca Mast, product lead at adidas. “And motorsport is no different.” The collection leans into the reality that F1 is a machine where every cog — driver, engineer, or die-hard fan — plays a crucial role. For George Russell and Antonelli, performance is key. Enter lightweight, moisture-wicking AEROREADY fabrics designed to keep them cool under the relentless heat of the spotlight.
But it’s not just about the guys in the cars. The mechanics, the unsung heroes of the pit lane, get a flexible, durable uniform upgrade that allows them to move freely as they make the split-second calls that define a race. Engineers, often stuck in stiff white shirts, get a more technical polo that reflects their role as the masterminds behind the operation.
And then there’s the fans — the lifeblood of any sport. This collab isn’t just about repping your team; it’s about blending the worlds of motorsport and streetwear in a way that actually feels wearable. Exclusive driver-themed pieces will be rolling out later in the season, so expect to see the stands transformed into a sea of three stripes.
Antonelli, who’s about to make his F1 debut in the most high-pressure seat of them all, gets it. “The first time I wore the new kit with my teammates is a moment I will remember forever,” he says. “And I can’t wait to look out into the stands and see the fans wearing it too.”
Of course, no adidas drop is complete without the right kicks. The Ultraboost 5 and Supernova running shoes make an appearance, pairing high-tech performance with that signature clean aesthetic. Rounding out the collection is a range of lifestyle and technical caps, ensuring that whether you’re trackside or just flexing your allegiance on the street, you’re covered.
The fanwear collection is already up for grabs at select adidas retailers and online at adidas.com/motorsport and shop.mercedesamgf1.com. With the 2025 season just around the corner, consider this your cue to suit up.
