News
Concrete, the premium fashion label, steps into the global spotlight once again as the official outfitter for Al Ahly SC, now in its fourth consecutive year. Ahead of their departure to the FIFA Club World Cup, the beloved team caught eyes with impeccably tailored travel attire, designed under the direction of Italian Art Director Ettore Veronese.
“Our approach with Al Ahly has always been about more than just outfitting a team, it’s about celebrating a shared commitment to excellence. This collaboration reflects who we are: rooted in heritage, driven by purpose, and designed to inspire.” – Matteo Zappala, COO of Concrete
The pieces, showcased in a sleek monochrome palette, blend on‑field prestige with refined elegance, a tribute to national pride and international purpose. Designed to move naturally with the athletes, the garments reflect a modern tailoring ethos steeped in authenticity, precision, and subtle confidence.
This ongoing alliance positions Concrete not merely as a supplier but as a cultural ambassador, bringing Egyptian craft and vision to the world stage. From the choice of fabrics to the cut, each jacket or tailored set honours the club’s legacy while embracing contemporary elegance .
As the world’s eyes turn toward the tournament, Concrete’s role underscores Egypt’s evolving fashion identity, where sport and style meet in every stitch and stride.
