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Audemars Piguet, no stranger to the music scene, continues to hit all the right notes with its artistic collaborations. Having already made waves with the Montreux Jazz Festival, the esteemed Swiss watchmaker is now turning up the volume with the trailblazing beats of Berlin’s Keinemusik DJ collective.
The partnership was unveiled at an exclusive event in Lucerne, Switzerland, on September 6, 2024. At first glance, a Swiss luxury watchmaker and an electronic music collective might seem like an unlikely pairing. However, both worlds share a foundational reliance on precision and rhythm. Just as every component in a watch is crafted with meticulous care, every beat in electronic music is calculated with precision. Rampa, one of Keinemusik’s core members, perfectly encapsulated this synergy in a video released by Audemars Piguet to mark the collaboration, describing time as their “most important ally and stating, “In music, time defines everything—the beats, the breaks, the build-up. The whole show is rooted in time.”
Keinemusik is a Berlin-based collective featuring DJs and producers such as &ME, Rampa and Adam Port. Since its inception in 2009, the group has significantly influenced Berlin’s musical scene, earning global acclaim for its knack for crafting unforgettable musical experiences. Now, in collaboration with Audemars Piguet, they are pushing creative boundaries even further.
“The partnership between Audemars Piguet and Keinemusik underscores our shared vision of blending immersive scenography, nature, and music to create unforgettable experiences for our audience.” – Illaria Resta, CEO of Audemars Piguet
You’d be right to think this collaboration will culminate with an unforgettable concert as the cherry on top. Driven by their shared passion for music and a taste for innovation, Audemars Piguet and Keinemusik have crafted an ambitious concept for the show. Set against the stunning backdrop of the Bürgenstock mountains, the concert will feature core members Rampa, &ME, and Adam Port, blending electronic music with immersive scenography. One of the standout surprises for fans will be a brand-new track, created especially for the occasion alongside Swazi-born, South African-based DJ Uncle Waffles.
This collaboration continues the brand’s long-standing commitment to the music world as part of the APxMusic program, which launched in 2019 to support artists in exploring new creative avenues.
To learn more about the collaboration, click here.
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