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Bad Bunny showed up to the Super Bowl with a Grammy in one hand and roughly $90,000 worth of Audemars Piguet on his wrist.
The watch in question is the new Royal Oak in malachite, released only last week, a 37 mm yellow gold proposition with signature green striations that ensure no two dials are identical, a yellow gold case, integrated bracelet, and luminescent markers. It’s the Royal Oak doing what it’s done since 1972, just with more geological gravitas.
The watch was probably most visible mid-performance, in a heartwarming moment where Bad Bunny handed his freshly won Grammy to a kid in the crowd. The malachite Royal Oak was fully visible as he leaned down, wrist extended, creating what became one of the evening’s most shared images. The moment was part of a story about generosity, legacy, and what happens when you remember where you came from even when you’re performing in front of half a billion people.
The Royal Oak has always occupied a specific place in the luxury ecosystem. It’s the watch that made steel precious, that turned integrated bracelets into status symbols, that somehow managed to be both bold and elegant. The malachite variant takes that legacy and adds something primal with its unapologetically verdant green.
On Bad Bunny, the watch makes complete sense. This is an artist who’s unapologetic with his fashion choices, who’s used fashion as cultural commentary, who’s turned every appearance into a referendum on masculinity, identity, and what Latin excellence looks like when it refuses to apologise.
Let’s acknowledge what happened here. The Super Bowl is a cultural consolidation point, the rare moment when fragmented attention spans converge. Beyoncé understood this in 2016. Rihanna understood this in 2023. Bad Bunny understood this in 2025, and he brought Audemars Piguet along for the ride.
