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Bally’s Fall/Winter 2024 campaign, “Der Wanderer,” seamlessly bridges the gap between the brand’s rich heritage and its bold modern identity, offering a collection that feels both luxurious and rebellious. Creative director Simone Bellotti blends the brand’s rich heritage with a fresh edge, captured through a series of photographic diptychs that unite archival inspiration with contemporary design.
Enter French photographer Olivier Kervern, a rebel behind the lens whose career was shaped on the streets of Paris and Tokyo. His cinematic, full-colour captures of models strutting through the opulent 17th-century Palazzo Serbelloni in Milan are set against historical black-and-white photographs by the legendary Karlheinz Weinberger. It’s a bold move – drawing inspiration from the raw subcultures of 1960s Zurich – where Weinberger’s lens immortalised a rebellious youth rejecting societal norms.
For a man who appreciates luxury but doesn’t mind a touch of rebellion, Bellotti’s collection is a conversation starter. Weinberger’s subjects, adorned in denim, leather, and shearling, bring a sense of urban defiance that perfectly complements Bally’s mix of studded accessories, mohair knitwear, and classic footwear pulled from the archives.
Leather bags and boots come studded and polished to perfection – an echo of Weinberger’s rough-and-ready Zurich boys who used chains and belts to declare their difference. Mohair knitwear, cozy and tactile, pulls you back into the present while tipping its hat to the past, with enough of a raw edge to keep things interesting. It’s this interplay – luxury meets urban street cool – that defines the season. In Weinberger’s world, you can see echoes of those early subcultures finding their feet in post-war Europe, where being part of a scene was just as important as what you wore. Kervern captures that energy in Bally’s Fall/Winter 2024 campaign, showing us a generation at ease with the codes of both tradition and reinvention.
