Straight off the back of Virgil Abloh‘s second runway for Louis Vuitton, which saw models donned in Michael Jackson-inspired threads, the designer is back releasing his campaign for Spring/Summer 2019. First shown in June this year, the designs have seen a new revival – but not as you’d expect.
Split into three chapters, Spring/Summer 2019 aims to promote perception and inclusivity, exploring the phases of life and the wardrobe that accompanies them.
Collaborating with Inez & Vinoodh, the first chapter titled “Infancy, Childhood and Adolescence” saw an unlikely group of models, Alieyth and Jack, 2, Leo James Davis, 7 and 16-year-old Luke Prael don seasonal pieces in an “Over The Rainbow” themed shoot. Bringing a light-hearted and youthful feel to the luxury brand, the campaign has pulled heart strings all over social media.
Chapter 2, dubbed “The Painter’s Studio,” had Louis Vuitton recruit renowned artist Mohamed Bourouissa to reimagine the 1855 painting which saw staged images as if a behind-the-scenes look into the campaign. And lastly, Chapter 3 coined “School Teens” captured just that, with photographer Raimond Wouda shooting 1500 school students wearing colour block t-shirts, all whom were invited to attend the SS19 runway.
The first campaign video is now live, with the next two chapter to follow. Keep an eye on the Louis Vuitton Instagram for more.