On November 18, the global debut of the Jetour G700 unfolded at Bab Al Shams Arena in Dubai. The evening opened with a mesmerising light show that danced over the desert floor, setting the rhythm for what followed: an electrifying reveal, thoughtful leadership insights, partner recognitions, and a tribute to Jetour brand ambassador and Olympic legend Sir Mo Farah. With a pledge of support to the Cheetah Conservation Fund, the night’s energy blended innovation with intention, an ode to performance, sustainability, and purpose.

Hosted by Jetour UAE in partnership with Elite Group Holding, the launch drew regional leaders, media, and distinguished guests for the world’s first unveiling of Jetour’s most advanced luxury off-road SUV. The thrillling reveal of the G700 stood out as the evening’s centrepiece framed by immersive staging, and the unmistakable feeling that a new benchmark had just been set. A special handover ceremony to Sir Mo Farah further underscored the model’s status and Jetour’s growing momentum in the region.

Founded on the Travel Plus philosophy, Jetour has garnered success internationally while holding their values of safety, comfort, intelligence, and wellness at the forefront of Jetour. The brand is defined by a fusion of robustness and refinement delivering advanced technology and remarkable value without compromising performance. In the UAE, Jetour’s growth reflects the nation’s appetite for vehicles that are equally capable, luxurious, and future-facing brands.

Positioned as a premium, all-terrain hybrid SUV, the Jetour G700 is engineered for drivers who expect more from every journey whether conquering desert dunes, navigating rocky terrain, or gliding across the expansive highways of the city. It stands as the brand’s most advanced expression of strength, intelligence, and refined mobility. At its core lies the GAIA architecture paired with the Super Hybrid iDM-Off Road system, delivering an extraordinary 665 kW (904 hp) and 1135 Nm of torque, propelling the SUV from 0–100 km/h in just 4.6 seconds. With a total range of 1000 km, the G700 is built for endurance. Its high-pressure, aerospace-grade, 10,000-ton one-piece chassis achieves more than 10,000 N·m/deg of torsional rigidity.

The off-road capability is equally uncompromising. An intelligent triple differential lock with front and rear electronically controlled dog clutches provides over 20,000 N·m of locking torque. A 900 mm water-wading depth, Tank Turn function, crawl mode, low-speed 4WD, and 14 driving modes managed by a full-domain intelligent control system work together to tackle the most demanding terrains. The Transparent Chassis View, supported by 360° cameras, ensures optimal visibility and safety in unpredictable environments.

Inside, the cabin becomes a sanctuary providing comfort, craft, and intelligent design. Cloud Seats are complete with massage equipped seating and a 14-layer comfort structure. The experience is complemented by a wellness-focused air purification system and a panoramic sunroof. The panoramic digital suite includes a breathtaking 35.4-inch skyline display and a 15.6-inch central touchscreen, with a 17.3-inch rear entertainment screen and an 8.88-inch rear climate display in the Flagship trim.

Snapdragon-powered voice interaction, an 18-speaker Dolby Atmos audio system, and active air suspension with Smart CDC damping further elevate the G700’s immersive, seamless driving experience. Every detail has been designed to reduce the gap between luxury and capability. The Jetour G700 is now available exclusively through Elite Group Holding across the UAE. Customers can experience the model firsthand at the GAIA Showroom in Al Quoz, Dubai, and at the Jetour Showroom on Airport Road in Abu Dhabi. Further expanding its presence, the brand is set to open new showrooms in Al Ain and Ajman, reinforcing its commitment to accessibility and customer experience. Early-owner privileges are currently being offered to mark this landmark regional debut.

As Jetour’s exclusive partner in the UAE, Elite Group Holding continues to elevate the ownership experience. “The launch of the JETOUR G700 marks a defining moment for our brand and the automotive industry in the region,” summarised Group CFO Haroon Hayat. “This premium hybrid off-road SUV embodies innovation, sustainability, and performance values that align with our vision for the future of mobility.”

Looking ahead, Elite Group will headline as Sponsor and Automotive Partner of the Liwa International Festival 2026, where Jetour’s G700, T2 iDM 4WD, and T2 Luxury Plus will take centre stage among the region’s most exciting desert events. The G700 is more than a vehicle; it is an invitation. A companion engineered for horizons yet to be explored.

Words: Maryam Khair Asif