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Grab your wellies and zip up your parka – Burberry just dropped its Festival campaign, and it’s headlined by none other than Oasis frontman, Liam Gallagher. The British icon, known for his unmistakable snarl, anthemic vocals (Wonderwall, Supersonic, Don’t Look Back in Anger, take your pick), and long-running sibling rivalry that practically soundtracked the ’90s, leads a cast that blends new-school talent with legendary swagger. Directed by Kim Gehrig and lensed by Drew Vickers, the campaign captures muddy fields, sound systems, and off-duty moments that feel like a love letter to Britain’s music scene – past and present.
It’s classic Burberry meets festival grit. Daniel Lee curates a nostalgia-laced remix of ’90s subcultures, where the Burberry check is as essential as the wristband. Alongside Liam: Goldie, Seungmin, Loyle Carner, Chy Cartier, Cara Delevingne, and three of Gallagher’s own kids – Lennon, Gene, and Molly – each adding to the multi-generational mosh pit. But it’s Liam in his vintage Burberry parka (originally designed by Christopher Bailey in 2018, now being reissued this July) who steals the show. Because while Burberry might be embracing the spirit of the crowd, there’s only one true frontman – and he’s not letting anyone else sing lead.
