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Calvin Klein has always been synonymous with cool, classic style, but their latest collection just took things up a notch – or should we say, made it a bit brighter? This Fall 2024, Calvin Klein introduces a new campaign featuring Thai superstar Bright Vachirawit Chivaaree. With a resume that includes leading roles in hit series and a growing presence in the music and art scenes, Bright is the perfect embodiment of the effortless confidence and laidback style that Calvin Klein is known for.
Directed by AJ Duan and captured through the lens of Park Jong Ha, Bright is the star of a visually striking campaign set against rich, saturated blue and green backdrops. These studio portraits showcase Bright dressed in the latest Calvin Klein denim collection, including logo tees, denim outerwear and this season’s must-have: the 90s Straight Jean.
But let’s talk about the real bright spot in this campaign: Bright himself. His rise to fame might have started with his role as Sarawat in the wildly popular “2gether: The Series,” but his star power has only grown since then. With his distinctive mix of Thai, American, and Chinese roots, Bright brings the campaign to a truly global following.
We think Calvin Klein’s future is looking brighter than ever.
Calvin Klein’s Fall 2024 denim is now live on calvinklein.com.au
