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If you rotate between rubber straps, steel bracelets and braided leather, add one constant to the stack, a flexible Cartier LOVE bracelet, as the French high jewellery house brings back its beloved line with the new Cartier LOVE Unlimited collection, offering a softer design that keeps the iconic screws visible.
To see where that unmistakable face comes from, we need to go back to New York in 1969, when Aldo Cipullo drew a rigid oval that locks with a screwdriver and keeps its screws on display, incorporating the mechanism into the forefront. The new LOVE Unlimited keeps that principle and swaps the hard cuff for articulated gadrooned links that sit like flexible skin, with proportions tuned per size so the screw spacing stays exact and the line reads clean.
A patent-pending invisible clasp operated by a screw disappears into the form so you see a continuous ribbon of gold built from roughly two hundred miniaturised components, and that same clasp lets one bracelet attach to another, inviting pairs, stacks, and long chains. The design comes in white, rose, or yellow gold, with a matching ring.
Set between Paris and New York, the campaign returns the story to the cities that were part of the original design, keeping the unmistakable screws front and centre while moving the structure from rigid to a softer, more fluid feel.
