News
Charles Leclerc is no stranger to the fast lane. As one of the standout stars of Formula One and a key figure at Scuderia Ferrari, the Monégasque driver has spent the last few years cementing his place at the pinnacle of motorsport. His sharp instincts, technical precision, and unwavering focus have turned him into a household name among racing fans. But Leclerc’s talents don’t stop at the track’s edge, and his latest partnership is proof of that.
Known for his clean-cut charm and quiet intensity, Leclerc’s appeal extends well beyond the asphalt. Off the circuit, he’s just as comfortable in front of a camera as he is behind the wheel, having fronted luxury fashion campaigns and cultivated a strong presence in the style world. But perhaps most unexpected is his affinity for music. During the stillness of quarantine, Leclerc turned to the piano as a way to pass time, and found something deeper. What began as a private experiment evolved into a full-fledged creative journey, culminating in Dreamers, a four-track composition project created in collaboration with acclaimed French pianist Sofiane Pamart.
His off-track passions are at the heart of his new multiyear partnership with Chivas Regal. The storied scotch whisky house has named Leclerc its latest Global Brand Ambassador, positioning him as the face of a multiyear partnership.
Chivas Regal’s selection of Leclerc is no coincidence. With a heritage steeped in craftsmanship and a longstanding commitment to celebrating those who forge their own paths, the brand sees Charles as someone whose drive to excel is matched by a curiosity to explore new realms. Over the course of the collaboration, Chivas and Leclerc will invite fans to reimagine what achievement looks like, not just in milestones and trophies, but in the quiet moments of dedication, the pursuit of creative freedom, and the ability to carve out space for personal growth.
“It’s no secret Charles has had incredible success in his life,” said Nick Blacknell, Global Marketing Director for Chivas Regal at Chivas Brothers. “But it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership.”
The first activation of the partnership places music at the forefront, with more moments to follow in the coming months. Whether behind the piano or the wheel of a Formula One car, Leclerc brings the same meticulous approach and emotional intensity. It’s this mindset that made him an ideal collaborator for Chivas Regal’s evolving narrative, one that champions individuality, multidimensionality, and ambition beyond the obvious.
For Leclerc, the synergy between himself and the brand was clear from the beginning.
“Success is about blending all the right notes—on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I’m excited to redefine success together and share this experience with fans through our partnership.”
This collaboration marks just the beginning. Expect future activations that delve deeper into Leclerc’s world, shining a light on the passions that fuel him, and the moments of celebration that come with chasing something meaningful.
