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Breaking News: Gucci has just announced a seismic shift in its creative direction, appointing Demna as the House’s new Artistic Director, starting in July 2025. This comes after the luxury brand’s period of transition following Alessandro Michele’s shock departure in 2022. Demna, who has redefined the boundaries of modern luxury as Balenciaga’s Artistic Director since 2015, is now set to bring his visionary approach to Gucci, a brand looking for a bold new direction after its recent shifts. Under Demna’s leadership, Balenciaga grew into a global powerhouse, earning accolades for its unapologetic creativity, and Gucci is poised for a similar transformation.
Gucci has navigated a period of creative evolution since Michele’s departure, with Sabato De Sarno’s 2023 debut collection aiming for a more commercial approach, but ultimately falling short of the seismic impact achieved during Michele’s tenure. Despite the buzz around certain elements, including celebrity endorsements and viral hues, Gucci’s performance was hit by the broader luxury slowdown. Following De Sarno’s brief stint, the in-house studio took charge, presenting an AW25 collection that hinted at Gucci’s powerful internal creative force, blending its storied heritage with modern innovation. Demna’s appointment now promises to spark the next chapter, with Kering CEO François-Henri Pinault stating that Demna’s creative genius is exactly what Gucci needs to reignite its cultural relevance and continue its legacy.
Demna himself expressed his enthusiasm:
“I am truly excited to join the Gucci family. It is an honour to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci’s amazing story.”
