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Hermès’ Ramadan campaign for 2025 introduces Mr. Gallop, a horse mailman (a mail-horse?) who wears winged shoes and chases flying missives, in what’s surely a tribute to the Maison’s Grecian namesake. The campaign unfolds with a cheerful mobile-only web game that allows you to aid this mail-horse in finding hidden postcards, each a vessel for personal Ramadan greetings. It’s a really endearing way to stay connected, and that’s what this month is all about.
Aligned with the Maison’s codes and theme of the year, The Drawing, the Hermès Ramadan campaign aims to connect people with their loved ones during Ramadan and Eid celebrations, with a whisper of whimsy.
By intertwining Hermès’ signature elegance with participatory storytelling, Mr. Gallop invites audiences to co-author a narrative of generosity and light, one shimmering postcard at a time.
Join Hermès in spreading the joy this Holy Month!
