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From the whir of tourbillons to the glint of hand-set gems, Experience Time is a must-visit for luxury watch aficionados. The horology event involves a look into the craftmanship behind pieces from A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis and Vacheron Constantin. The premier watchmaking Maisons under Richemont Group will be joined by Montblanc for the third iteration of the event in the UAE, held in Dubai Mall. Adding a touch of brilliance, L’École, School of Jewelry Arts—backed by Van Cleef & Arpels—joins as an educational partner, offering deep dives into the world of jewellery.
Experience Time is essentially a masterclass in luxury watchmaking. Each Maison unfurls its distinct savoir-faire through live demonstrations, artisan encounters, and workshops, giving visitors an insight to the essence of the brands’ legacies.
Montblanc, making its grand debut, unveils a high-tech diagnostics machine, where timepieces undergo rigorous scrutiny for accuracy, water resistance, and magnetisation levels. Over at Panerai, guests can take home bespoke postcards inspired by Florentine artistry and go through the brand’s collection of signature metal bracelets. Jaeger-LeCoultre’s Atelier d’Antoine offers the choice to intimate groups to step into the shoes of a master watchmaker, dismantling their movements under expert tutelage or to get an in-depth explanation of the Maison’s Reverso timepiece. Vacheron Constantin turns visitors into novice jewellers with a gem-setting workshop—complete with a certified bezel.
For adrenaline-charged horophiles, Roger Dubuis’ racing simulator promises pulse-raising laps (and prizes for record-breakers). IWC Schaffhausen pampers watches with complimentary SPA treatments, and A. Lange & Söhne’s maestro Robert Hoffmann decodes the secrets of Glashütte’s craftsmanship. Meanwhile, L’École elevates the discourse with curator-led talks on jewellery’s evolution, gemstone virtuosity, and cultural narratives—a feast for collectors and curious minds alike.
Experience Time’s Dubai edition will be in town February 6 to 9 in the Maisons’ Dubai Mall boutiques.
If you wish to register, click here.
