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Formula 1 is revving up its luxury credentials with an unprecedented ten-year partnership with LVMH, set to launch in 2025 as the sport celebrates its 75th anniversary. This groundbreaking agreement will see renowned Maisons like Louis Vuitton, Moët Hennessy, and TAG Heuer add some serious flair to the racing scene. While the exact financial terms remain under wraps, rumours suggest a figure just shy of $100 million per year.
As F1 continues to soar in popularity, cultural relevance, and entertainment value, this partnership promises to elevate the sport even further.
Bernard Arnault, Chairman and CEO of LVMH, emphasises the shared values of quality and advancement that both F1 and luxury fashion embody.
“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success.”
With the countdown to the partnership’s official launch ticking away, all eyes will be on how this collaboration unfolds. From exclusive events to high-fashion initiatives, the possibilities are endless. Buckle up!
