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Abu Dhabi is becoming a hub for innovative luxury experiences, and the latest addition is a fusion of fashion, sport, and innovation. From February 1-7, Casablanca, the French-Moroccan luxury label, is debuting its Casablanca Tennis Club at Ilios, the private beach club on Al Hudayriyat Island. But this isn’t your average sporting event, it’s a conceptual playground.
The seven-day experience is set against the ultra-modern backdrop of Surf Abu Dhabi, blending striking design with cutting-edge activations. Attendees can book complimentary tennis sessions, participate in “Juice & Learn” workshops hosted by the Global Tennis Academy, or unwind with sunset yoga sessions led by Motion Cycling. It’s a schedule designed to redefine how we think about the intersection of movement and luxury.
Casablanca is known for its bold aesthetics, and its first-ever pop-up in the region is no exception. Vivid graphics and intricate geometric patterns will bring the Tennis Club to life, creating an immersive environment that feels both retro and futuristic. Beyond the court, visitors can indulge in a curated menu that reflects the brand’s global perspective, featuring dishes like Langoustine Pasta and Wagyu Beef. The Casablanca Juice Bar adds a tech-forward touch to the experience with its Instagram-worthy blends, including the Butterfly Matcha, a colourful infusion of matcha, butterfly pea, and ginger.
At the heart of the event is Casablanca’s SS25 capsule collection. Drawing from old-world elegance and Los Angeles-inspired energy, the collection is a masterclass in combining classic sportswear with contemporary design. The pop-up shop will allow guests to explore and shop these pieces, making it a rare opportunity to engage with the brand in a tactile, experiential way.
In our opinion, the Casablanca Tennis Club is a must-visit. Reserve your spot now at casablancatennis.club.
