Today, the Italian government announced the lockdown of cities and 15 million people across the northern region of the country following an outbreak of Coronavirus. For areas such as Milan – a usual bustling epicentre of business, tourism and history – it is a concerning time. However in a bid to combat a sense of hopelessness, Giorgio Armani has tapped Fiat for a special collaboration. At a special unveiling at Duomo Cathedral in Milan, the partnership has revealed an environmentally-friendly Fiat 500.
The collaboration forms part of a charity project in support of Earth Alliance, the non-profit organisation founded by Leonardo DiCaprio that fights climate change and the loss of biodiversity throughout the world and will be auctioned together with two other Fiat 500 versions, designed by Bulgari and Kartell respectively. The Fiat 500 Armani, celebrates style, creativity and craftsmanship: it is the ideal car for the ideal city. Based on the principles of sustainability – natural, reused and recycled – its construction bears the designer’s signature: an unmistakable mark.
Partially laser-etched to create a fabric-like finish, its grey-green silk-effect metal body features innovative anti-pollution and anti-bacterial technology that helps purify the air. The exterior is equipped with alloy rims and a folding fabric roof personalised with the “GA” logo. The interior is designed in natural controlled-origin leather and wool fabric, featuring regenerated wood inserts with aluminium details.
Representing a perfect collision of automotive, design and style, the limited edition model will be moved to representative places throughout the city to send a strong message of positivity to Italy.