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As part of a 10-year-plan surrounded around a sustainability strategy for the brand, industry and world, Gucci has launched Gucci Equilibrium – a new portal designed to connect people with environmental issues and new models of sustainability. The announcement came with World Environment Day on June 5, along side its ongoing mission to bring positive change in order to secure a collective future.
Marco Bizzarri, Gucci President and CEO, said, “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand”. Bizzarri continued, “These are critical times when we can all play our part in helping to deliver on the UN Global Goals and the Paris Climate Agreement. The only way to do that is by bringing people together, sharing ideas, innovation and experiences. This is the objective we have set for Gucci Equilibrium.”
Covering three main pillars – environment, people and sustainable innovation – the luxury powerhouse is working towards reducing its environmental impacts, applying technical innovation to improve efficiency in its production and logistics and showing value of its employees through efforts to overturn gender inequality.
Gucci Equilibriums first initiative featured I was a Sari, a social enterprise founded by Stefano Funari that perfectly encapsulates Gucci’s drive toward social empowerment and commitment to the circular economy. The company works with women from marginalised communities in Mumbai, up-cycling saris and teaching new skills to bring recurring income and opportunities to these women for the first time. While working with Gucci, both companies are learning and breaking new ground in up-cycling left-over scrap leather and embroidery materials in order to create new, one-off pieces.
This is not the first time that Gucci has used its name towards powerful change – the Italian fashion house won The Green Carpet Fashion Award for Sustainable Innovation in 2017 as well as continues to campaign for girls and women in the CHIME FOR CHANGE. To explore the Gucci Equilibrium further, visit the site here.
