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When Haider Ackermann stepped into the role of Canada Goose’s first-ever Creative Director in May, expectations soared as high as the Arctic winds. Fast forward a few months, and his debut Fall/Winter 2024 collection has landed – and it’s anything but ordinary.
Ackermann has resurrected the Snow Goose label, a Canada Goose heritage line from the ’90s, and spun it into something sleek, sculptural, and undeniably modern. Diving deep into the brand’s 70-year legacy, he’s blended its rugged DNA with his own boundary-pushing aesthetic. The result? A 60-piece collection designed for performance in the elements while remaining rooted in craftsmanship.
Ackermann’s Snow Goose debut embraces Canada Goose’s rich archive while delivering a bold vision. Think reimagined classics like the Rider Parker – a futuristic take on the Peacekeeper Parka – and the Celestia Jacket, which transforms the humble shirt jacket into a head-turner. Signature Haider touches, like exaggerated cinching and sculptural silhouettes, elevate these staples into high-fashion statements.
Winter wear often gets pegged as utilitarian, but this capsule breaks the mould. Ackermann injects tactile luxury into practical pieces – quilt-patterned sweaters, chunky wool knits, and outerwear and outerwear designed for the frostiest climates with meticulous attention to detail.
Ackermann cites his connection to nature as a guiding force behind the collection:
“Being surrounded by nature allows one to be connected with oneself – it reflects, it inspires, it provokes.”
This philosophy resonates throughout the collection, which balances tranquillity and boldness, practicality and provocation.
The first drop of Ackermann’s Snow Goose collection is available now online and in select Canada Goose stores, with more pieces arriving throughout December. And this is just the beginning – Ackermann is set to release two collections a year under the Snow Goose by Canada Goose label. So, whether you’re heading overseas for snowy slopes or chasing the magic of a White Christmas, Haider Ackermann’s debut proves one thing: winter never looked so cool.
