News
When two legends team up, you know something special is brewing. Hennessy, the world’s top cognac, has joined forces with none other than “The King” himself, LeBron James, to drop an exclusive limited-edition collection. “Hennessy Limited Editions by LeBron James” brings together a V.S and V.S.O.P duo with style, energy, and a nod to greatness—both on the court and off. This partnership is all about mutual respect, ambition, and pushing boundaries, combining the best of basketball and luxury cognac.
LeBron, ever the team player, says,
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball… I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible.”
The limited-edition designs showcase LeBron’s larger-than-life influence, featuring bold graphics and, of course, his signature crown intertwined with Hennessy’s iconic Bras Armé symbol. It’s a striking tribute to the man who continues to redefine what it means to be at the top of your game.
And just like LeBron knows how to keep things fresh, this collab does too. Together, they’ve reimagined the “Henny-Rita” cocktail, elevating the classic with an unexpected splash of orange juice (recipe here)—a nod to LeBron’s own tasting experience in Cognac. It’s a refreshing twist worthy of any post-game celebration, blending smooth Hennessy V.S with citrus and agave for a sip that’s all about versatility and power. Cheers to greatness.
SHOP NOW:
HENNESSY V.S X LEBRON JAMES, SHOP NOW (AVAILABLE NATIONWIDE FROM OCT 15)
HENNESSY V.S.O.P X LEBRON JAMES, SHOP NOW (AVAILABLE NATIONWIDE FROM OCT 15)
Always drink responsibly.
