Held at industrial hall, Motorwerk, Hugo Boss returned to Berlin Fashion Week for a mens and womenswear collection. Taking cues from Berlin’s techno culture, the fashion houses diffusion line HUGO, presented its Spring/Summer 2019 collection, entitled “Mix Masters”, drawing on the German culture of DIY dressing.
Sportswear and work silhouettes were in full force within the eclectic collection, with accents of fluro colour. The Hugo aesthetic was a clear driving force – think woollen suits, knitwear and cuban shirts – set against retro sportswear and colour blocking. While bold prints “based on Berlin walls plastered with club posters”, made up part of the mens designs, its was the strong use of colour that was most memorable.
Lifting the overall collection however, was its nod to the ’90s rave era, held in an industrial hall that housed well-known techno nights. Along with the bright lighting and loud music, special guest Wiz Khalifa followed the finale with a surprise performance. Taking it from the runway to the streets, a well-stocked afterparty followed, with DJ sets from Berghain resident Marcel Dettmann, DJ Hell and Ellen Allien – in true Berlin style.