It is just as the saying goes, ‘what goes around, comes around’, so like anything in the world of design we continue on a cyclical journey and as the industry continues its fascination with nostalgia, branding is getting a rework. Whether it be references to heritage styles, monograms or fashion’s past pioneers, what was old has been made new again. And Gucci is at the forefront.

Referencing ’80s style with oversized silhouettes and relaxed tailoring, the seemingly modern reinterpretation actually dives deeper into the past of fashion. Explained by ICON Fashion Director Kim Payne, it is a “nod to the past just as logo branding moves aside to honour key fashion statements of the past.” The below look boasts block branding from “The Face Magazine and leads many of us into the love of fashion from then and now.”

And while sportswear continues to monopolise much of the streetwear sphere, old school tailoring and oversized shapes is making a comeback. Layer pieces to create the effect it was no accident and true to any trend, the bigger the better – unless of course it’s micro bags – and pair kicks to dress down the tailoring.

To cop the look, shop below.

Gucci Medium Grey Stone Washed Heavy Felted Cotton Jersey Hooded Sweatshirt with The Face Printed Detail / $1,550 AUD SHOP NOW
Gucci Inchiostro-Acid Green-Multicolor Large Classic Striped Shirt / $800 AUD SHOP SIMILAR
Gucci Mustard Brown Lightweight Wool Pants / $1,380 AUD SHOP SIMILAR
Gucci Screener Leather Sneaker in White Leather / $1,175 AUD SHOP NOW

thoughts?