News
After months of speculation and ceaseless switch-ups, the whispers have turned to reality: Jack McCollough and Lazaro Hernandez, the duo behind New York City-based brand Proenza Schouler, are stepping into the creative helm at Loewe.
The Spanish luxury house, owned by LVMH, announced today that the longtime collaborators will succeed Jonathan Anderson, marking the end of an era and the start of a fresh new chapter.
Slated to begin their tenure in early April, McCollough and Hernandez will oversee womenswear, menswear, leather goods, and accessories, bringing their contemporary flair to the storied maison.
“We are incredibly honored to join Loewe, a house whose values and mission align closely with our own,” the pair shared in a statement. “We look forward to working alongside its extraordinary teams and artisans, whose talent—under the exceptional creative direction of Jonathan Anderson—has shaped Loewe into the cultural force it is today.”
Their appointment feels like a natural evolution.
Since launching Proenza Schouler straight out of Parsons Design College over two decades ago—where Barneys famously snapped up their thesis collection—the duo has put themselves on the map of American Fashion, dressing the likes of Natalie Portman and Anne Hathaway while amassing a plethora of accolades.
As many will know well, their accessories, particularly the cult-status PS1 and PS11 bags, were some of the most coveted pieces of the 2010s. Given Loewe’s own cult-favourite designs in the space—think the Puzzle, Hammock and Flamenco bags, to name a few—the move makes perfect sense.
McCollough and Hernandez’s knack for blending structure and vibrance with ease and functionality will undoubtedly leave its imprint on Loewe’s artisanal codes. With their track record of elevated craftsmanship that doesn’t take itself too seriously, stepping into Anderson’s whimsical shoes is set to be a compelling endeavour.
