VALENSOLE, FRANCE – JUNE 24: Atmosphere at the Jacquemus Menswear Spring Summer 2020 show on June 24, 2019 in Valensole, France. (Photo by Arnold Jerocki/WireImage)

It is perhaps the most discussed runway presentation from the Fashion Week Men’s calendar. This week, 29-year-old Simon Porte Jacquemus presented Spring/Summer 2020 to a prolific list of celebrities, influencers, editors and buyers. Situated amongst the rolling lavender fields of Valensole in Provence, the designer sent 65 looks down the runway all interwoven with a hint of Parisian personality.

For the first time in his 10-year reign, Jacquemus combined both men’s and women’s looks and the result was spellbinding. Across a pink catwalk – spanning 500 metres long – models floated down the runway donning a series of oversized silhouettes, bold colour hues and 35 tropical-inspired prints. Billowing straw hats and micro bags – a signature for the young designer – were highlighted throughout the collection but as for details, the meticulous crafting of such as show dove deeper than his structural accessories and tailored pieces.

The creative visionary has been likened to a young Karl Lagerfeld in the past, and if his latest sartorial celebration is anything to go by we can count on a new generation of legendary design.

The french collection title translated to “The Sunstroke”

While France swelters through a deadly heatwave, the Spring/Summer 2020 collection was aptly titled, “Le Coup De Soleil” – its English translation reading “The Sunstroke”.

right down to the scalp 

As the collection boasted a flurry of relaxed bucket hats and straw styles, hair and makeup was kept relatively simple and featured fresh skin and natural hair. But forming a pop of understated colour within a sea of brunette locks, one model is seen donning yellow hair and art etched into the back of his head.

shine like a [ swarovski crystal ]

For the occasion of Jacquemus 10 year anniversary, the French designer collaborated with Swarovski for a series of bedazzled pieces. While several dresses were emblazoned in crystals, it was the smaller additions on printed t-shirts and the drawstring of hats that lent an extra touch of luxury and street factor.

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Go behind the scenes with @Jacquemus talking about the inspiration for his first collaboration with @Swarovski for his 10th Anniversary show “Coup de Soleil” Transcript: “The Jacquemus DNA is rooted in the south of France. I wanted my show to look like a postcard, taking something very clichéd, and transforming it into something pop & modern. I’ve always dreamed about a collaboration with Swarovski and love to explore a new challenge. We immediately had the idea of creating a patchwork mixing crystals with floral prints. The polo dress is in crystal mesh, one of Swarovski’s most iconic techniques. I wanted to reinterpret it into something very masculine with this oversized shape. What I love is telling stories. I wanted this show to be like an art installation, creating an experience”

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