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Jaden Smith may be famous for his eccentric red carpet choices and celebrity parents, but evidently that’s not all there is to the 27-year-old rapper. He is now the first Men’s Creative Director for Christian Louboutin.
When Christian Louboutin and Jaden Smith met in Paris in 2019, it sparked conversations about creativity, curiosity, and the way fashion can shape the future. Those conversations have now turned into something concrete. Christian Louboutin has appointed Jaden Smith as the Maison’s very first Men’s Creative Director, and it’s exciting to see where this collaboration could go.
For the Maison, the men’s line has been steadily growing since it launched over fifteen years ago, now making up almost a quarter of the brand’s business. It feels like the right moment to step things up.
Jaden himself speaks about it less like a corporate role and more like finding a place where he can actually breathe. “Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way,” he says. “There’s a shared respect for creative freedom, and I think that’s why it works. I want to continue the story, honouring the past while shaping the future through my own perspective. It isn’t just a title—it’s a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, and I want to carry that forward.”
It’s easy to see why the Maison’s leadership is so confident in this direction. Alexis Mourot, its Chief Executive Officer, frames it as a natural evolution. “We launched our Men’s line more than 15 years ago in a very genuine way, as we always do,” he says. “Today, it represents 24% of our business, and we believe there is still tremendous potential. This is the perfect time to strengthen our creative team by welcoming Jaden alongside Christian. We share the same values and the Maison’s DNA.”
Jaden’s vision will arrive with an avant-première capsule collection in January, available in select boutiques worldwide and online at christianlouboutin.com. The full debut will follow shortly after, unveiled during Men’s Autumn/Winter 2026 Paris Fashion Week.
