’80s nostalgia has taken a new turn this season with the debut of the latest collaboration between KITH and Coca-Cola, offering up a range of vintage inspired merch. The third collection, and biggest collaboration between the two brands, will include an assortment of 60 styles.
From varsity jackets, rugby tops, t-shirts and more, the collection offers up styles for both men and women, along with co-branding from KITH. All encompassing, the collection also combines multiple international Coke logos into one, including Arabic, Chinese, and Japanese.
If the threads weren’t enough the pair teamed up with Converse for a new take on the popular 1970’s Chuck Taylor silhouette. First revealed by footwear designer Ronnie Fieg on Instagram, the collection has since been given official release details, and a closer look. Like the clothing collection, the sneakers have been designed to represent certain countries: the United States, France, Russia, and China. Each pair will also feature the iconic Coca-Cola embroidery in a different language along the upper.
Taking the Coca-Cola motif one step further, the shoe has been created with an off-white mid sole, along with a translucent green sole – a nod to the classic glass Coca-Cola bottles. Each pair will feature a bottlecap-shaped Velcro patch on the medial sides and arrive in custom KITH x Coca-Cola x Converse packaging.
The clothing collection will drop into stores and online at KITH from August 17, with the Converse collaboration available on August 18.