After a controversial yet financially successful Nike ad campaign with Colin Kaepernick last month, the sportswear giant has followed up its next “Just Do It” promotion with none other than LeBron James. A long time partner and popular collaborator, Nike took the opportunity to look back on the last 15 years of the NBA star’s career.
Posted to Youtube, the campaign features an interview from 2003, after the Cleveland team won the then projected top pick in the NBA draft lottery. Speaking on career pressure, hopes to win the championship and his own personal dreams, the video show images and clips during some of his top highlights in the sport.
“It hasn’t kicked in yet, to what I’m getting myself into. I’m not going to guarantee no championship, I’ll tell you that,” he says in the interview. “I just hope they accept me for who I am as a basketball player, especially as a person. I know how to be a leader. It’s just a long term, I always tell y’all that, this was one of the long term dreams that I’ve always had. That’s just playing in the NBA.”
Fast forward over a decade and he has become on of the most legendary players to walk the court. Building on his career achievements (four-time NBA MVP, three-time NBA champion, two-time Olympic gold medalist), the father of three is now a strong activist and philanthropist for the welfare of disadvantaged children.
Tune into the newest ad campaign below.