The weather is turning and while Australia is looking to another cold winter, the summer party is continuing into the Mediterranean. Making up a third collection with the legendary Ibiza boutique Paula’s, Summer 2019 is looking vibrant as the archetypal brand merges with LOEWE. Taking to the tropical destination of Ibiza, archival prints and classic silhouettes have been reprised for a youthful infusion into the Spanish luxury fashion house.
Photographed by Gray Sorrenti, the pieces have been brought to life in a dynamic and spirited campaign as models storm the streets of the island community donning bold designs. Bohemian coastal dressing meets with Paula’s playful prints for a celebration of natural fibres and an extensive rainbow of soft, bleached colour. Creating an interchangeable line of leisurewear for both men and women, the collection employs an array of organic textures and boasts everything from pure linen to crochet and terry towelling.
Often known for his luxury interpretation of free spirited silhouettes, LOEWE creative director Jonathan Anderson draws from the creative scene of the island. Eccentrically driven with the concept of natural fibres at the core, casual mix and match pieces including oversized loungewear and printed basics are on show, while intricate details such as fringed knitwear and scalloped crochet add unique differences. All pieces incorporate co-branding which is either boldly emblazoned across pieces or are subtly included in tags.
Perhaps the most hyped pieces made available are the accessories. For LOEWE Paula’s Ibiza 2019, key accessories include technical scuba swimwear styles and beach hats in the season’s tropical-inspired graphics, while bum bags and sunglasses make for a ‘street’ approach. The collection also introduces the new Cushion Bag sitting beside favourites including the LOEWE Puzzle, Hammock and Gate bag.
Additionally, the third LOEWE Paula’s Ibiza visual portfolio will become a hardcover photo book designed by M/M Paris and printed in a limited edition of 1,200 hand-numbered copies.
The LOEWE Paula’s Ibiza 2019 collection arrives in stores on April 15. See below some of the key pieces set to hit Westfield Sydney. For Melbourne locals, LOEWE will create a Paula’s pop up from May 2 at the Marais boutique to shop the incredible collection. Get to it.