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For his tenth season at LOEWE, Jonathan Anderson pulls off a finale (or is it?) that feels like a heartfelt return to the brand’s roots—both geographic and spiritual. Set in the lush countryside of Tavertet, Catalonia, the Spring/Summer 2025 campaign, captured by David Sims, takes LOEWE’s unmistakable textures and shapes out of the city and onto earthy ground. Think crinoline dresses floating in the mist, metallic tops shimmering in the dappled light, and a connection to Spain’s raw, natural beauty that practically breathes through the screen. If whispers about Anderson leaving for Dior hold any weight, this collection makes a strong case for going out on a high.
The campaign is a love letter to nature, blending LOEWE’s signature craftsmanship with an almost pagan reverence for the wild. Drew Starkey reclines on a bed of leaves, a glinting metal chain top catching the warmth of the forest light. Taylor Russell, barefoot and elegant, leans into a tree, her leather coat and sequined dress mirroring the bark’s texture. Wang Yibo, LOEWE’s global ambassador, strides through the scene, his draped trousers and off-kilter tailoring in harmony with the untamed surroundings. Feathers, florals, and earthy leathers dominate, expressing LOEWE’s long-standing ethos: fashion as part of the natural world, not separate from it.
This collection feels like the perfect conclusion to a decade of Anderson’s vision, blending Spain’s heritage and nature’s raw spirit. Whether he stays, moves to Dior, or surprises us all, one thing is clear: Anderson’s work with LOEWE is rooted in the earth but destined for the stars.
