Being new to the men’s fragrance game doesn’t mean an immature approach to scent. Louis Vuitton launched its first major collection of fragrances, Les Parfums Louis Vuitton, just two years ago, and now comes its new masculine scents featuring the same elegant minimalism and clean-lined glass bottles as its female predecessors.
In line with the spirit of travel that is at the heart of the Louis Vuitton’s story, Au Hasard is an homage to the adventurer. The scent dubbed an “olfactory UFO” is disconcerting yet difficult to discern; complex but somehow uncomplicated. The translation of its name? “At random”. Say no more.
The fragrance was developed by Grasse native Jacques Cavallier Belletrud, who created the landmark Issey Miyake’s L’Eau d’Issey and Giorgio Armani’s Acqua di Gio earlier in his career. “I’m in constant conversation with growers, artisans and factories,” says the master perfumer, “All my trips to discover ingredients are experiences which are necessary for refilling my emotional library.”
The scent is based on a smooth sandalwood, cultivated in Sri Lanka in keeping with sustainable development and is mixed with ambrette seed that evokes a pear liquer and cotton musk. Notes of cardamom shake the fruit and wood with some spice. For those who have bought into the cult status of Le Labo’s Santal 33, this is your game.
Au Hasard is only available from Louis Vuitton boutiques. The bottle is refillable, and comes in 100ml and 200ml sizes, as well as a brushed metal-topped travel set that includes a black 7.5ml bottle and four magnetic, next-gen refills that clip into the spray bottle. Ideal for those who find themselves regularly on the move.
HIS ARTICLE APPEARED ORIGINALLY IN THE OCTOBER EDITION OF ICON MAGAZINE.
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