News
Louis Vuitton’s collaboration with Formula 1® has just kicked into high gear with the announcement of the French fashion house becoming the Title Partner for the 2025 Formula 1® Louis Vuitton Australian Grand Prix in Melbourne, Australia. Set for 14th- 16th March, this high-profile event will see Louis Vuitton take centre stage as it ushers in the season’s first Grand Prix. The partnership builds on the brand’s longstanding motto: “Victory travels in Louis Vuitton,” with the tagline prominently displayed throughout Melbourne, setting the tone for a seamless blend of luxury, precision, and top-tier performance.
“I am extremely proud that Louis Vuitton is the Title Partner of the Australian Louis Vuitton Grand Prix 2025. During this first Grand Prix of the season in Melbourne, the world’s greatest champions will embark on a journey towards excellence,” says Pietro Beccari, Chairman and CEO of Louis Vuitton:
“Over the course of every race, the drivers and engineers – like artisans in our ateliers – demonstrate creativity, precision, and exceptional determination, each one a value held dear by Louis Vuitton.”
The new Formula 1® Louis Vuitton Australian Grand Prix 2025 Trophy Trunk stands as a testament to the precision that both brands share in their quest for greatness. Draped in the brand’s signature Monogram canvas and featuring an iconic V, this bespoke trunk incorporates Australia’s green and gold hues. Created by hand at Louis Vuitton’s historic atelier in Asnières, France, this trunk pays homage to the Maison’s 125-year legacy of producing trunks for the world’s most prestigious events. From motorsport to athletics, Louis Vuitton’s trunks have safeguarded trophies from the America’s Cup to the FIFA World Cup™.
