It has been a long 12 months since the closure of the Louis Vuitton George Street Maison, but now after a long wait, the refreshed fit out has been unveiled. Under the watchful eye of New York architect Peter Marino, the original bank space has been reimagined into a vibrant boutique, harbouring modern touches and artful references seen in stores across the globe. First established in 1857, the space has seen a complete rework, albeit with the heritage landmarks you’d expect from the historic city.
Once a bank, guests and clients of the newly-opened Maison will enter through its original doors. Across an outstretched Damier check floor, is women’s leather goods, watches, jewellery, travel, fragrances and accessories. Bringing life to the surroundings, a selection of Karine Laval’s prints add a lush and vivacious sense to the ground floor while in the centre a colourful animation celebrates the iconic monogram flower. With the same luxury aesthetics fans of the brand have come to love, the space ascends via a suspended staircase to opens out to the women’s universe and boasts salons showcasing the latest ready-to-wear pieces as seen on the runway and shoe collections by Artistic Director Nicolas Ghesquière. But as a new culture of luxury menswear enthusiasts seemingly sweeps across the country, its menswear universe could be its most anticipated area. Found in the lower-ground of the store, ready-to-wear, shoes and accessories from Men’s Artistic Director Virgil Abloh inhabits the area.
For the most exclusive clientele of the Louis Vuitton family, the building now houses the Apartment. Found within the penthouse of the old building, its top-tier customers can experience salons, a gallery and dining area, where artworks from Vik Muniz including his most prized piece, the ‘Irises, After Van Gough’, are hung.
Drawing from the beach-side city of Sydney, Peter Marino has curated the considered collection of artworks to reflect the city’s intrinsic relationship of nature through works from Peter Dayton, Richard Misrach and Thomas Struth. In everything the French fashion house produces, it is innately based upon its long and revered heritage. Not only is this seen within the design cues of the Maison, but with its inclusion of the Objets Nomade collection available on a permanent basis for the very first time in Australia. Here, visitors to space will see four antique trunks, which illustrate Louis Vuitton’s timeless tradition of the Art of Travel.
LOUIS VUITTON MAISON
265 George St
Sydney, NSW, 2000
Telephone: 1300 883 880