Over 100 years ago, a 33-year-old waiter named William J Riley decided to build arch supports that relieved the pain suffered by people who worked on their feet all day.

Fast forward to the New Balance M99OCG4, and the global brand’s team is not only carrying this legacy but creating new styles to be worn outside of standing up, packing boxes all day.


The New Balance M99OCG4 has combined white and deep-beige on a suede and mesh upper, headlining the classic ‘NB’ in contrasting silver highlights. The classic colour-way makes this sneaker multipurpose and perfect to wear with literally ANYTHING.

New Balance M990CG4 /€220 EUR. SHOP NOW