As an emerging Australian designer, Pitti Uomo first came to my attention a few years ago. Attracting the who’s-who of men’s fashion congregate as well as a slew of Australian industry counterparts – this year I had to see the spectacular event for myself. Highlighting global menswear in the heart of Italy, Pitt Uomo is a biannual event that presents the evolving landscape of sartorial elegance. This year for the occasion of Spring/Summer 2020, it was particularly special for a variety of reasons.
Marking Pitti Immagine’s 30th anniversary – the organiser behind the famed trade show – heritage houses such as Brunello Cucinelli, Lardini and Tagliatore made a welcomed appearance. Elsewhere, it attracted landmark presentations from Givenchy, MSGM and Salvatore Ferragamo.
Having launched BY HIM just over 12 months ago, I took to my designs to the mecca of classic tailoring, albeit on my back to learn a thing or two from the world’s best. Amongst my own looks, the annual peacock was a flurry of cigar smoke and main trends defined with pops of colour and high-rise trousers.
From the eyes of a first-timer – framed by photographer Ali Rasoul – here is an insight into Pitti Uomo. It is safe to say I’ll be returning in 2020.