Waste; pollution; sustainability; global warming.
It’s words and topics such as these that have saturated news outlets and protests across the globe. Whether you live inland or on the coast, the devastating effects of waste from all mass-industries are apparent and obvious. It’s easy to list the staggering statistics and figures – of which you’ve most likely heard hundreds of times before – surrounding the world wide epidemic, but while others dwell, action is being taken in droves.
In 2019, now more than ever, there is an outcry by the greater community – particularly in fashion – to reduce waste. Only years ago, ‘sustainable fashion’ made up a very niche sector of the industry, of which small outposts made a desperate attempt to educate consumers. Often inaccessible and expensive, a new trend is flooding the landscape and it has nothing to do with the latest sneakers. The count on sustainably-focussed influencers is quickly growing, but now brands are taking steps.
Joining the charge towards a sustainable future, Polo Ralph Lauren is reimagining its signature Polo shirt. Aptly dubbed the ‘Earth Polo’, each shirt is crafted from thread derived entirely from recycled plastic bottles with innovative processes put in place to ensure dying uses zero water. Made from an average of 12 plastic bottles, Ralph Lauren will look to remove at least 170 million bottles from landfills and oceans by 2025.
Produced in partnership with First Mile – an organisation with a global mission focussed on sustainability and positive social impact – collected recyclable bottles will be processed through a unique and eco-friendly manufacturing program. Creating yarn and ultimately fabric, the polo will be recreated in a navy, white, green and blue shade for conscious style.
“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It’s with this spirit of timelessness that we approach sustainability,” added Halide Algaoz, executive vice president, chief supply chain and sustainability officer.
Not the first time the polo has stood for more than a kit staple, the Ralph Lauren hero has been used in the past as a global symbol to help raise millions, and has funded breast cancer research, disaster relief and support for the LGBTQ community.
Join the movement in style by grabbing your own Earth Polo below.
Polo Ralph Lauren 100% Recycled From Plastic Bottles Earth Polo / $109 AUD SHOP NOW