Credit: Christian Vierig/Getty Images

Social media is a funny thing. While the days of memes and influencers still reign strong across Facebook, Twitter and Instagram, a relatively new trend is upon us; call-out culture. Arguably sparked from the likes of @diet_prada followed the beauty rendition @esteelaundry, no one is safe when it comes to copy cat habits. But now, a new Instagram account is upon us and rather than going after the likes of brands and designers, celebrity preachers are receiving the attention.

Dubbed PreachersNSneakers the anonymous Instagram page has garnered 101,000 followers and counting, providing commentary on streetwear and hyped sneakers for those of faith. Albeit, there is an ulterior motive at work and while these celebrity preachers spread the word of their faith they appear to do it in excellent taste. Although the page has been active for just two weeks, word is spreading.

Speaking to Fashionista, Tyler Jones (whom has used a fake name) explained why he launched the account.

“I’ve been really into buying and reselling sneakers for the past few years. On the other side, I’m an evangelical Christian and am pretty ingrained in that culture,” he told the publication. “… I started deep diving these mega-churches and I realised there’s a lot of people out here wearing like the hypest outfits, the highest resell kicks in the game. I made a video for my personal Instagram, and people responded really well. At that point was like, maybe there’s some ongoing comedic factor here.”

He continued, “I’ve had hundreds of pastors and people in ministry message me like ‘Thank you, keep doing what you’re doing. It’s prompting a discussion around what leadership and stewardship look like within the church.'”

Some of the most expensive kicks shown on the account come in the form of $5,000 USD Air Yeezy 2 sneakers as well as a long line of designer accessories. It is not known if the pieces these celebrity pastors so proudly don are coming straight from their pockets, or if they are receiving the pieces as gifts or donations from high-profile congregational members and companies. At least in the US, the tax status of these churches means that donations in the form of product can serve as a tax write-off for companies and designers.

Dodgy if you ask us. You can follow the account here. At the time of writing, the account had gained 1,000 new followers in less than an hour.