Originally introduced in 2004, Armani Code Fragrances has been described as the modern embodiment of self-fulfilment and personality, and as Giorgio Armani looks to its next unique fragrance, who better to front the brand than Ryan Reynolds. Known to the world as an award winning actor and style icon, the ‘Deadpool’ star will feature in the latest campaign.

Announced today, the first campaign starring the actor will be dedicated to Armani Code Absolu, the latest fragrance from the brand. Shot by the incredible Mathew Brookes, along with an accompanying film directed by Emmy Award winner Reed Morano, the campaign exudes masterful seduction.

“With his status of modern male figure of self-fulfilment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony”, said Mr. Giorgio Armani.

The new Armani Code campaign starring the Canadian actor and producer will be released worldwide in February 2019. With the original fragrance ranking in the top 10 men’s scents, it would be worth keeping a close eye on the latest release.