Credit: Reuters

In a continuous bid to out play the rest, Samsung held its developer conference this week, unveiling the latest innovations and technology. After teasing details of the conference and its prototypes late last week, the South Korean tech group unveiled its first foldable smartphone.

Initially entitled the Infinity Flex Display, rumours have surfaced over a new name – possibly “Galaxy X” or “Galaxy F”. What is a seemingly bizarre design, the Flex Display boasts a 2-in-1 smartphone and tablet, changing at a simple flip. Demonstrated at the conference, when closed the compact model creates a 4.5-inch display and when open, a functional tablet at a comfortable 7.3-inches.

With Google supporting the new android, as well as Android Developers creating apps to seamlessly adapt to the screen, the “multi-active window” will allow three apps to run simultaneously. Many speculate that the phone could be upwards of $1,500 USD after comparing previous Samsung flagship phones and the current price for Royole’s FlexPai.

CNET captured the announcement, giving a first look at the prototype and while it is less than attractive in a bulky body, it is said that the phone will have a modern revamp as the Infinity Flex Display heads towards its launch next year. Stay tuned for more info.

thoughts?