Credit: Supplied

As part of the ADV FW18 campaign launch for Emporio Armani, renowned sing/songwriter Shawn Mendes has been announced as the new face of the fashion houses entire timepiece range. Coinciding with news, the Italian fashion house has released its latest line of smartwatches – coined “Emporio Armani Connected”.

Now available for pre-order, the Connected range boasts dynamic styling and a sleek design that honours the brand’s tradition of precision in watchmaking. An evolution in the smartwatch market, the line is powered with Wear OS by Google and the Qualcomm® Snapdragon WearTM 2100 SoC, compatible with both iPhone and Android technology.

Credit: Supplied

As well as the classic features of the Wear OS platform, the touchscreen watches also boasts an impressive list of added functionality. Waterproof and equipped with a heart-rate tracker, other features include payment technology, GPS distance tracking and Google assistance.

Now available for pre-order from the online store, the watches will be officially released for purchase in early September, so stay tuned. Explore the collection below and hit pre-order to get the gear before anyone else.

Emporio Armani Stainless Steel Touchscreen Smartwatch in Silver / $395 USD PRE-ORDER NOW

Emporio Armani Stainless Steel Touchscreen Smartwatch in Black / $395 USD PRE-ORDER NOW

Emporio Armani Stainless Steel Touchscreen Smartwatch in Rose Gold / $395 USD PRE-ORDER NOW

Emporio Armani Touchscreen Smartwatch with Stainless-Steel Case and Rubber Strap in Blue / $345 PRE-ORDER NOW

Emporio Armani Touchscreen Smartwatch with Stainless-Steel Case and Rubber Strap in Black / $345 PRE-ORDER NOW

thoughts?