Now more than ever, the future of the world is front and centre. If anything, how we think about supplies, fashion and services has been enlightened and in line with this, companies are continuing their crusade – perhaps with more urgency – for change and sustainability. This month, MatchesFashion advanced its internal Responsible Survey to launch the Responsible Edit. Housed on the luxury destination, the edit is an online hub where customers can discover brands sharing commitments of responsible and ethical practices.
Each brand has worked with MatchesFashion to meet the stringent requirements for inclusion and must identify with one or more of the four Key Responsible Key Pillars: Artisans, People, Charity and Materials.
Artisans – brands who champion artisanal manufacturing processes or are engaged in long-term partnerships with organisations such as UNESCO. More than 50 percent of a brand’s production team must be made up of artisans and craftspeople for all specific collection.
Charity – brands maintaining long-term partnerships with social enterprises, charities or non-profit organisations, or have created their own long-term community enhancement programmes of charity.
People – brands who promote fair work environments, commitment to fair trade practices and certified living wages. Considering brands that include groups that are vulnerable to abuse of human rights throughout their production processes.
Materials – products containing more than 50 percent lower impact material content, including responsibly sourced recycled and vintage fabrics and plant based-leather alternatives. They must also use organic or natural dyes.
“Our responsibility is to enable our customers to shop fashion, which the love, in a more considered way. Nearly 70 percent of our customers say that they try to live their lives as sustainably as possible,” Jess Christie, Chief Brand Officer at MatchesFashion explained.
Designers include Acne Studios, Bode, Burberry, Paul Smith, Stella McCartney, Stone Island, Raf Simons and Veja.
The collection is available to shop now, here.